Tuesday 3 November 2009

Codes and Conventions of Double Page Spreads

After analysing several double page spreads from music magazines, I have discovered that they all follow the following Codes and Conventions:

  • 1 full page is of just one, large image. This helps attract the readers attention.
  • Headline.
  • Contain quotes to ask as "juicy snippets" if the reader is skim reading- they catch their attention.
  • Interviewer and photographer's names are always printed, to inform the reader.
  • Drop capital is used at the beginning of the article.
  • Colour scheme of around 3 colours to stick to a printing budget.
  • Written in columns -usually more than 2- to make the article easy to follow.
  • Name of artist is always presented in bold when contained in a paragraph. This ensures the reader who the article is about.
  • Magazine name is printed at the top of every page.
  • Page numbers- allow the magazine to be easy to follow.
  • Issue date or number.
  • Underneath or next to headline there is a standfirst (description of article) eg. "Four years and 2 albums..." Jay Z.
  • Informal mode of address to interest the reader.
  • Short and snappy headlines are used to catch the readers attention.

    Additional Research
    . Other smaller images can be used. In these images rock/indie artists can be portrayed as tough. They are still always looking at the camera to make the reader believe they are involved.
    . Stand first can be presented in a banner.
    . The colours used signify the genre of music the article is about. For example the colour black connotes dark like rock.


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